Understand the Difference Between Inbound SDR and Outbound SDR

Hiring an SDR or sales development representatives team has become a popular strategy for a B2B business to expand and grow its operations. Most B2B businesses outsource their sales operations because of enhanced efficiency, ease of sales management, and higher returns on investment. But to effectively make most of any strategy, it is very important to understand it. In this post, we will look at the difference between an inbound SDR and an outbound SDR and how hiring a B2B sales generation service can help you.




What is an Inbound SDR?

 

An inbound SDR focuses on converting an inbound lead into an actual sale. The leads generated by the outbound SDR team are nurtured by the team of inbound SDR to convert them into clients. 

 

What is Outbound SDR?

 

An outbound SDR focuses on creating leads for the business. The leads can be generated from any outbound activities such as cold calling, sending emails to the purchased database, connecting on LinkedIn for opportunities, and so on. An outbound SDR focuses on converting a prospect into a qualified market lead, whereas an inbound SDR focuses on converting a qualified market lead to the qualified sales lead and eventually the client of a business.    

     

How is Outbound SDR different from Inbound SDR?

 

Outbound SDR Services are quite different from inbound SDR. In inbound SDR, you have the lead that has expressed interest in your company, and you have to take your leadership to the sales journey. On the other hand, in outbound SDR, you have to make prospects aware of your products and services and generate leads for inbound sales professionals. A B2B firm needs the combination of both teams to ace the B2B sales. The nature of the inbound SDR responsibilities is such that their efforts are in alignment with the marketing team of the B2B organization, whereas an outbound SDR team works in alignment with the company’s sales team.




How Can Partnering with a B2B Lead Generation Agency Help You?

 

B2B sales is a highly sophisticated process where the average sales cycle is 4 months. B2B Companies need the complete SDR team to convert prospects into leads and leads into clients. Thus, hiring a B2B lead generation agency can help bring alignment between outbound and inbound SDR activities, which further helps your sales and marketing department to work in alignment. Partnering with a good agency can help you scale your business with proven and tested strategies.

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